Three spots, three budgets,
one award-winning doc.
Wistia was interested in exploring how budget constraints can affect creativity—for better or worse. So they asked us to make three Soapbox commercials with three budget levels: $1,000, $10,000 and $100,000. Then they’d film our entire process to create a feature-length documentary about the whole thing.
Obviously, we leaped at the opportunity. We decided to use the same explainer-style approach for all three so viewers could easily compare and contrast the results. But we also wanted the three versions to play off each other, with little easter eggs and callbacks tying them together.
We went from using an iPhone to an AMIRA camera to shoot the spots, along with every shortcut and extravagance we could muster. The resulting spots truly run the gamut of what Sandwich is all about.