The future of advertising.
TrueCar was one of our first TV commercials, requiring us to expand our knowledge, our scope and our crew. Which we loved.
And TrueCar loved the results. Bringing our straightforward “let us tell you how it works” approach to TV helped define the new brand in the marketplace, and helped cut through the noise of competing spots.
The fact is, TrueCar is a perfect product for Sandwich. If you’re car shopping, it lets you see how much other people in your area paid for it. That way, you can go to a dealership and feel good about what you pay. TrueCar is a new tech solution to an old problem, something that wasn’t possible before apps and networked data.
But we explained this new concept in a fun, clear way, and the effort paid off.
What was initially planned as a one-off spot turned into over a dozen—a campaign that’s still running years later.