The future of advertising.
The fact is, TrueCar is a perfect product for Sandwich. If you’re car shopping, it lets you see how much other people in your area paid for it. That way, you can go to a dealership and feel good about what you pay. TrueCar is a new tech solution to an old problem, something that wasn’t possible before apps and networked data.
But we explained this new concept in a fun, clear way, and the effort paid off.
What was initially planned as a one-off spot turned into over a dozen—a campaign that’s still running years later.