put a spring in Rothy’s step.
This But That
We collaborated closely with Rothy’s on the concepts, the casting and the styling, producing two spots in the same scope but with different messaging approaches. (And we did it with a crew that was almost entirely female.) They were designed to be similar in look and attitude but with different messaging approaches so Rothy’s could see which resonated more with their audience.
The commercials don’t rely on a narrator, or even a single spoken word. They’re driven by music and sound and color and personality, with a few carefully chosen end cards to wrap it up. All these elements work together to tell the Rothy’s story in a way that’s just as fun and colorful as the shoes themselves.